Apple TV - Submitting an app to the Apple TV Store

Submitting an App to the Apple TV Store

- Guidance Note

Introduction

This document does not replace the full Apple guidelines for app submission, rather it identifies the necessary steps that are split across a number pages in Apple’s developer documentation and where to find the detailed information.

Introductory reading

Apple App review guidelines (long document)	https://developer.apple.com/app-store/review/guidelines/
Apple App submission overview	https://developer.apple.com/tvos/submit/
Apple App Store workflow	https://help.apple.com/app-store-connect/#/dev300c2c5bf

 

Basic Preparation

The following are needed for submission of an App to the Apple TV store

• Apple Developer Account
• .ipa file of App
• Additional graphical assets and information for the App store that are not part of the actual .ipa file

.ipa preparation

For managed customers: -  Final customer approved .ipa file is provided and signed by Applicaster.

For platform customers - Final approved .ipa file is provided and signed by customer.

Apple Apps Store Asset Requirements

Step	Action	Further detail	Note

1	Include all the graphical assets for the Apple App Store listing Need to be provided by customer.	Screenshots	You can upload up to 10 screenshots of your tvOS app. For compatibility with the new Apple TV 4K, App Store Connect supports screenshots that are 3840 by 2160 pixels, as well as 1920 x 1080 pixels.
		Optional video preview of App	https://developer.apple.com/app-store/app-previews/
		App Store Icon	1280px × 768px (1280pt × 768pt @1x)
		App Title, Description and Keywords	https://developer.apple.com/app-store/product-page/

Apple App Store Submission, Release, and Management

Step	Action	Further detail	Note
1	Join the Apple Developer Program	https://developer.apple.com/programs/	$99 per yearor $299 per year for Enterprise version
2	Sign agreements	https://help.apple.com/app-store-connect/#/dev300c2c5bf  and multiple sub-links within this page	Note additional requirements if App is to be a paid app.
3	Add users and assign roles to manage apps		https://help.apple.com/app-store-connect/#/devad498718e
4	Add the App and description information		https://help.apple.com/app-store-connect/#/dev2cd126805
5	Pretest your App internally by distributing with TestlFight		https://help.apple.com/app-store-connect/#/devdc42b26b8
6	Submit final app		https://help.apple.com/app-store-connect/#/dev7cbda8c55
7	Monitor App progress through submission		https://help.apple.com/app-store-connect/#/dev7557996cc
8	Resolve any rejection issues		https://help.apple.com/app-store-connect/#/devaf41ecbd5