Applicaster supports the use of DFP interstitials to provide full-screen display advertising experiences and revenue-generating opportunities.
Customers who use Applicaster2 as a datasource can achieve content segmentation by configuring different interstitial ad units for different categories of content. Whether or not a customer uses Applicaster2 as a data source, we support a home screen "splash" interstitial for all apps. This document outlines how to use this functionality using the Applicaster2 CMS.
Creating a Google DFP In-App Interstitial:
You can find Google's documentation on how to create in-app interstitials here
Note that when configuring the interstitials, there is an option in DFP to "Allow to Scale" and "Allow to Stretch". As device sizes vary, this can help prevent black background space, but this functionality (managed by Google's SDK) works better on Android than iOS.
For more complex implementations (such as universally full-screen implementations), Google supports custom creatives.
Configuring the Interstitial your App:
By Default, the Applicaster2 CMS looks first to see if you have an interstitial configured on a Category Level.
That would be configured via the "Admin --> Extensions" section in the CMS.
i- Zoom out so that you can open the folders which hold Applicaster “Categories” of content
ii- Categories will make up the rows, whereas types of ad units will make up the columns. Where a row correlates with a category associated with a screen and an ad unit is associated with interstitials, the device will pull an ad unit from here.
Extensions cannot be used for the Home Screen, however, an interstitial ad unit for the home screen can be put under the "Admin --> Advertiser" section of the Applicaster2 CMS, in the relevant fields for iOS and Android:
Extensions required for promoting Interstitial in the HomeScreen (Android only):
When promoting an Interstitial in Android, you are required to add the relevant extensions to the Admin --> Advertiser section in the Applicaster2 CMS, and select the Checkbox to Enable Interstitials.