Screen Views is a type of data. As opposed to events and event properties which track actions the end user takes (e.g. “Play VOD Item” and “Item Name”), Screen Views track what screens were rendered during a user session.
While we recommend focusing on events and event properties - as the things analytics aims to optimize are typically user behaviors and not the rendering of screens, screen views are often used as a secondary source of insight-generation and for consumption scoring in certain regions.
Screens created from the UI Builder or from the Applicaster2 CMS, as well as Applicaster’s generic “White Label” screens are all automatically tracked by Applicaster’s analytic system. Screens generated by plugins or mobile web products need to deliver screen view data to Applicaster’s analytics.
Screens are named such as “Generic - News” or “Link Category - The Voice.” The general format is “X - Y” where X is the type of screen and Y is the name of the screen, as it would be rendered in the UI or as provided by the Data Source/CMS. For more details, you can reference the file here.